How to write the perfect instagram bio.
You only have a few seconds to impress someone, especially in such a fast-paced, ever-changing platform like Instagram. The quality of your Instagram bio can determine whether someone clicks that follow button or keeps on scrolling. Here are four key elements to make sure you make the most of your first impression.
1. The Photo - A picture tells a thousand words. You have two options here - if your logo is clear and punchy enough you can use your logo like the distinct W for The Well Nest in our hero shot. If you're an actual person behind your business, however, I would highly recommend using a headshot. Don't be shy! If you're running your own business Instagram account having your own photo is actually a good thing because it helps people relate and connect with a real person. A logo puts up a barrier of sorts, so if you're the one responding to your comments, opt for a face.
2. Headline - This is a prime searchable real estate spot. Instead of just using the name of your business or your name you can switch to using keywords that best describe your business. The above example Alison opted for Business Coach, so if you're looking for a Business Coach rather than an Alison, you're more likely to find her. Likewise with our friends at Wholefood Society, they are clear about the fact that they sell 'Healthy Baking Mixes' so if you're on the market for a healthy baking mix, you're going to find them. If your name is already in your Instagram handle there is no need to double up and put it in your headline as well, use something that people will search for like health coach, chef, business coach etc.
3. The Body - Now that people have found you because of your searchable headline, and they trust you because of your amazing headshot they're going to look at your body and see if what you have going on here is for them. Use the body section wisely grasshopper. Make it irresistible and clear to your potential follower about what's in it for them. Use key words that best describe your business, service or what you're showcasing on your Instagram feed. Are you offering the best recipes? The most up to the minute business tips? The most luxurious travel destinations? Tell them in a clear and inviting manner. Get creative with emojis, brighten up your profile? We love nutritionist Penny did in her profile. Clear, to the point and reflective of who she is.
4. The C.T.A - Have you got a Call to Action? Your readers need specific directions about what you would like them to do. Based on your social media objectives you may wish for them to subscribe to your newsletter, or view the latest product. Speak up and tell them what you need them to do. Sweat Social stay it how it is, sign up for event updates via our website. Done. Sign me up.
5. The Link - Your link should always be changing as at this point in time it's the only link you have to work with. Use this space to link to the latest blog posts, new product arrivals, competitions or to link with your chosen CTA. Deliciously Ella uses her link to promote the latest recipes that she is featuring.
6. The Contact Details - Last but not least, make sure your contact details are visible. Switching to a business profile you can add your contact details like directions to your store, your phone number, and email. Make it clear for people to contact you or your business. Let's say someone wants to do an amazing collaboration with you, all they would have to do is click email and start the conversation.
So have a play with your Instagram bio and see what impact it has on your engagement. Your Instagram bio is not set in stone and should always be changing, keep it fresh and relevant to your objectives. Be sure that whatever you choose is authentic to you and your page.